Most women might be ashamed to reveal their clothing sizes… until now.
One woman may wear a size 10 in one brand and a size 16 in another. And we shouldn’t feel ashamed about that, which is exactly why women are encouraging each other to share their clothing sizes online as part of the #NoSizeFitsAll campaign.
1 in 5 women cut their clothes labels out to hide the size. Let's end label shame & start new trend #NoSizeFitsAll pic.twitter.com/K25cdv7Njv
— Sandi Toksvig (@sanditoksvig) September 16, 2016
Similarly, women may have the same fitness routines and numbers on the scale, but more often than not, our clothing labels are totally different.
Something that has caused shopping trip nightmares for years @WEP_UK #NoSizeFitsAll #LFW pic.twitter.com/NeCY1vcNhK
— Laura Whibley (@Whibles) September 21, 2016
The fashion industry is still waayy behind the times in terms of accepting diverse female body types. So the Women’s Equality Party decided to do something about it, and thus the social media campaign #NoSizeFitsAll was born to challenge the fashion industry’s body image issues.
They asked women to join the movement by sharing pics of their clothing labels during London Fashion Week. They are calling on London Fashion week to use two different sample sizes: one of which must be a UK size 12 or above.
Protesters picket London Fashion Week saying #NoSizeFitsAll. https://t.co/PHnPUEumwY
— WEP Lewisham LDN (@WEPLewisham) September 20, 2016
One in five UK women cut the label out of their clothes, according to the Women’s Equality Party. And of those who do so, 70% said it’s done “out of shame and embarrassment at their size.”
I'd love to tell you all the sizes of clothes I have in my wardrobe but I cut the labels off out of misguided shame. #NoSizeFitsAll @WEP_UK
— Charlotte Foster (@CharlotteFoster) September 16, 2016
And science agrees with their advocacy: “Researchers found that using models who are more representative of the actual population could help girls and women develop a healthier attitude towards eating,” said a study conducted by Durham University.
#shoutoutforshoutout #S4S #photooftheday #picofthedayThe lead author of the study, Dr. Lynda Boothroyd, explained the results and shared that the study “really gives us some food for thought about the power of exposure to super-slim bodies. There is evidence that being constantly surrounded through the media by celebrities and models who are very thin contributes to girls and women having an unhealthy attitude to their bodies.”
Don’t you think it’s time for a change?